At 75, Batik Ashuach goes to work daily feeling relevant, needed, and useful.
Batik works at Hope, our electric motor factory in Beit She’an. We established it to meet rising demand and designed it to make assembly lines accessible to people facing workforce barriers—those outside standard age or ability parameters.
Visitors to the factory see well-organized lines with a logical, efficient flow of materials. Professionals from companies like Flex and RH would likely recognize Hope as a model of operational excellence. But to me, Hope is something more—it is Beyond Standard.
Hope is Beyond Standard because its leadership views adapting the work environment as an ethical commitment, not just a best practice. They live by values such as “step down and serve” and “be your brother’s keeper”—bringing spiritual depth into the industrial realm.
This alignment—between care for people and the need for efficiency—is what defines Hope. Beyond Standard means seeing our work as part of a larger story, not just a set of tasks. It brings clarity to decisions and grounds them in purpose.
Not everything we do at Gevasol is Beyond Standard, but we strive for it. And we seek those who live by it to help us embed it deeper into our business.
